Yooralla has won the 2018 best Victorian marketing campaign in the not-for-profit sector, awarded by the Australian Marketing Institute (AMI).
Yooralla’s Marketing, Sales and Communications team won the award for Yooralla’s integrated campaign for the NDIS market. The AMI awards recognise professional excellence in marketing practice in innovation, strategy and creativity.
The campaign involved one-on-one meetings with the people with disability and carers, digital advertising, extensive information on the NDIS in the form of NDIS guides, content, videos and Easy English materials leveraged through our website, intranet, newsletters and social media.
Rebecca O’Keeffe, Yooralla’s Director of Marketing, Sales and Communications recognised the support of the organisation.
“This award, and our marketing campaign, would not have been possible without the support of Yooralla’s Board and Executive team. Yooralla was one of the key organisations that lobbied for the NDIS - so in all our communication we want to enable people with disability to make the most of the NDIS,” said Rebecca.
Russell Shewan, Executive Director, Planning Business Development and Corporate Services recognised the effort of the team.
“This award goes to a fantastic group of nine people in the Yooralla marketing team, who bring ideas, energy and passion to their work every day,” said Russell.